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Amazon.com
Kindle 2 Online Product Tour
The Challenge
Develop an online video campaign to energize and educate current Kindle users and prospective buyers about Kindle 2, Amazon’s new wireless reading device.
Our Solution
POP showcased Kindle 2’s elegant design, feature set and ease of use in three videos: a brief intro with gorgeous product shots, an expanded demo that shows Kindle 2 in the real world, and testimonials that reveal its everyday impact. POP managed all facets of the project, including art direction, script writing and custom music.
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